Client newsletter template

These two factors are also the reason why email is a fantastic marketing tool for agencies. Or sharing insight with existing clients that makes them value you — and your expertise — more.

The people you send newsletters to can be divided into two categories: a existing clients, and b prospective clients. Even general readers should be treated as prospective clients — you never know when they might send a referral your way in the future.

You want different things out of these two groups. With your current clients, you want loyalty, trust, and perhaps a bigger, better deal. With prospective clients, you want to win new deals.

For this, it is important they trust you and your expertise. Remember that a lot of email clients are still text-only — any images you include will just show up as blanks. Your email is usually competing with dozens, even hundreds of others in an inbox. Whether your email gets read or discarded to the spam box depends on two factors : the sender and the subject line.

Testing out different subjects and experimenting with interesting, unusual copy should be a key in your newsletter strategy. One of the first tips you should follow which a lot of marketers skip is to clearly identify your email as a newsletter.

Failing to do so can confuse and even infuriate your readers they signed up for a newsletter, not a sales email. Your next step should be to work on the subject line itself. There really is no proven formula to write a killer subject, but two things seem to help:. The first part is crucial. Your audience has about 15 other unread emails in their inboxes — why should they read yours instead?

Try teasing some information in the subject line. Give readers a glimpse of the value they could potentially get if they just open your email. Digest emails from large publishers and platforms such as Medium and Pocket do this particularly well.

Try to frame your subject lines in such a way that they speak directly to the issues that concern your audience. While curiosity and value are crucial for grabbing attention, it also helps to make your emails visually distinguishable.

Some ways to do this are:. Experiment and split test often. It used to be a best practice to send plaintext-only emails and reserve HTML emails for one-off occasions such as holiday greetings or special sales. But this trend is changing, mostly because more and more people are switching to email clients that can natively display HTML.

It even has a live in-browser editor that you can use to tinker with the design. MJML offers some beautiful and modern newsletter templates, like this one :. But if you have some of your own design skills or resources, you might prefer to take the manual route. Here are a few rules to follow for creating a newsletter template:. You can edit this PSD file directly or use it as a blueprint for learning how to create a newsletter template of your own. And, of course, some beautiful and modern newsletter templates can go a long way in helping you achieve all this quickly and easily.

Do you have any awesome email newsletter examples that we missed? Let us know below. What's the best home-based business for you? Here are 10 profitable home business ideas to consider — learn more now. Just like pretty much everything else on the internet, your Instagram bio is all about making that impactful first impr….

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Skip to article content Post contents. Stripo 3 3. Those details make the emails feel a little more personal and real. But in this infographic newsletter example from Spotify , they take it to the next level. As you can see, this email was created for each of their millions of listeners based on their listening data. Each section was crafted just for them and gives them info that they care about. Return to Table of Contents. G2 has a great roundup of the best email marketing software with real customer reviews.

In Venngage, you can adjust the page size within our online editor. In the example below, the width is set to pixels. Ideally, you should use a newsletter tool that provides an automated testing tool for different email clients. If you would like to learn more about the best time to send an email, read this data-driven study!

Then go check out our collection of email newsletter templates. Product Solutions Templates Learn Pricing. Features Explore our product features. For teams. Executive Leadership Lead with style. Marketing Create better materials. Human Resources Communicate more efficiently.

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Get Started with Venngage. Infographics for beginners. Help Center. For Individuals. For Professionals. For Enterprise. For Nonprofits. For Classrooms. More Categories. The email newsletter is still an incredibly powerful marketing tool.

Use Venngage with your favorite email software or app Venngage now works with Mailchimp, Outlook and other email apps. Business newsletters Companies are having to scramble to adapt to the rapidly changing business environment.

Business update newsletter design example Update your staff, investors, customers or clients on the state of your company with this easy-to-read newsletter template. Crisis communications all-company announcement newsletter template Maybe you need to address a crisis situation within your company. Remote working guide newsletter Keep your employees up to date with your remote work expectations or any other company news, guidelines and updates.

Internal back to work announcement email newsletter As countries reopen their economies during the age of COVID, companies are scrambling to put together return to work plans. Professional company outreach email newsletter format This email newsletter is a great example of what a company newsletter should focus on: your unique expertise and deep experience.

Simple monthly company email newsletter template Design is critical to newsletters. Bad design hurts even the best email content.

Branded visual email newsletter idea Hopefully you already have your brand colors , brand fonts or logo that your subscribers know belong to your company. Return to Table of Contents 2. Real estate newsletters Real estate agents may find that purely promotional emails with listings work. Realtor newsletter template This email newsletter design uses a variety of icons and illustrations to make the real estate organization stand out from the crowd.

Return to Table of Contents 3. Wellness and health newsletters Health and wellness programs and retail have largely gone online. Here are some easy tips to keep your wellness and health newsletter engaging: Include practical tips like easy snack recipes or workouts Include educational tips like interesting statistics or infographics. These infographic ideas should help.

Add trivia questions and prizes for winners Add photos from your social media accounts, with links to these accounts Promote programs and new incentives Contest email newsletter template Color overlays are a simple way to create a strong email newsletter or upgrade your boring one. Cosmetics brand email newsletter template Put your products front and center with this easy-to-edit sales newsletter.

Monthly newsletter templates Need to send a monthly update for your company, retail operation or small business? Monthly branded music newsletter template An important part of making your brand recognizable is to use cohesive branding in all of your messaging. Return to Table of Contents 5. Home store reopening email newsletter This beautiful store reopening newsletter is clean, stylish and effective. Dark cityscape promo email newsletter template Use this newsletter template to run a survey and bring in new customers and sales.

Mystery flash sale email newsletter template This newsletter design does something exceptionally well. Handwritten font sales email example Handwritten fonts are a big design trend. Bold font product launch sales newsletter idea To say that Cotton Bureau used a bold font on this newsletter may be putting it lightly. Return to Table of Contents 6. Sign up newsletter examples Before sending out an email newsletter to new subscribers, I would recommend sending a customized welcome email.

Modern welcome event email newsletter template This graphic welcome email is short and sweet. Introduction sales email example This sales email newsletter from Fossil may be one of my favorite examples in this article. Return to Table of Contents 7. Nonprofit newsletter templates Nonprofit marketing can be tough, especially with limited resources.

Nonprofit fundraiser event email newsletter template This simple fundraiser email template can be quickly edited to give an update on your nonprofit as a whole, on a cause, on an upcoming event etc.

Nonprofit infographic email newsletter template This example, from Charity Water , is a great example of a nonprofit newsletter. Return to Table of Contents 8. These templates have done the design work for you, now you just need to add your own words! Just hit reply and let me know. This welcome email from Sleeknote asks users for their preferences, aiding segmentation:. Nurturing customers via email is essential if you want to make a good impression. These welcome email templates are a great start and can open the lines of communication with your new customers.

Think about how your initial first email will connect with customers and look for ways to provide added value whenever possible. Nutshell Marketing plugs directly into your CRM data, so you can create highly targeted audience segments, track the impact of your emails in real-time, and manage all your communications out of a single tool. Get started for free! Sell to Win. Cody Slingerland. Ready to try Nutshell for Free? When a prospect makes the decision to become your customer, you want to roll out the red carpet for them.

Source With a customer-focused, value-packed welcome email, you can stand out in a cluttered inbox, ensuring a meaningful connection and not instant deletion.