Pepsi rebrand pdf

PepsiCo Concept Brand. Elements: Poster design to promote the new brand concept. Colours: Poster design to promote the new brand concept. Concept Drinks Can. Concept Drinks Can Minimalist. Glass : Crystal concept. Glass : Paper concept. Join Behance Sign up or Sign in to view personalized recommendations, follow creatives, and more. Pepsi Rebrand Concept. The minimised design chose to drop white color for the backdrop. Instead, the designers used white for outlining the rectangular and spherical boundaries of the Pepsi logo.

Blue and red dominated the color scheme of this company logo design. The word Pepsi was in a box with some alterations made in the typeface. In , while the Pepsi logo was more or less the same but a significant development happened. The company launched its Pepsi Font. By incorporating the new font, the company gave a facelift to the logo. Previously, the Pepsi logo had a sans serif font in all caps. This feel was futuristic at that time, replacing the old-fashioned basic block letters.

The company continued with its custom font for over a decade. Another change in the logo design during this period was the white background. The globe had a white outline and looked a bit thicker. The red in the logo was more violet. In , the company shifted the Pepsi logo elements from here to there to give it a new and refreshing look.

The designers changed the logo dramatically. Under the new arrangements, the globe element and the wordmark appeared separately for the first time. It was there in blue. There was an extensive bar in red beneath the wordmark. In , the company celebrated its th anniversary. To commemorate the anniversary, the company made some changes in its logo design. The logo appeared in a different look. The blue text was in white.

Blue became the background color in the Pepsi logo redesign. So, the globe element moved up in the logo space and sat just below the wordmark. The Pepsi logo has depth, which was due to a gradient background. Also, the globe was emitting light and shadows. In this way, the logo looked like giving a 3 D effect. In , the company gave its logo a 3D effect. So, the globe appeared as a shining ball, which also gave it a flat look. Now, both the wordmark and the globe were shining in the light and seemed to pop against the background.

The Pepsi logo now had tiny serifs added to the font. And, the letters had thin light-grade line shading. It all contributed to the overall three-dimensional effect. The Pepsi logo stayed with Pepsi for three short years but still appears on the drinks in some areas worldwide. In , while the design continued to be in use, a slight change happened. The company gave it a cool look. This time, the Pepsi logo had some glistering droplets of condensation on the globe.

That reminded people of a cold glass of soda. The rest of the logo was the same old design. The company got rid of the 3D globe, and it became flat again. There was no more use of the Pepsi font, and now Pepsi Light font replaced it. The redesigned version had no serifs and no uppercase letter. Also, the symmetrical band across the globe disappeared. Another slight change was in how the globe element looked. It had a tilt toward the left side so that the thicker white band was on the upward side.

At that time, the flat design trend was picking up. Brands such as BMW, Google, and others remodelled their logos to have an incisive graphic mark. Now, the two-dimensional Pepsi logo was the most readable and legible logo version yet. In addition, the logo also got more screen-friendly.

Some people started to call the redesigned Pepsi logo soulless and cheap. Critics levelled the logo as pretentious and ridiculous. There was a largely negative response to the redesign. To somewhat counter that opinion, the company tweaked the logo. So, in , the Pepsi logo appeared minus the blue outline around the globe. That was a slight tweaking of the logo, but the rest of the symbol of was the same.

The globe logo appeared now in three thicknesses of the smile. The thinnest smile was for Diet Pepsi, the thicker for regular Pepsi, and the broadest for Pepsi Max. The current logo retains its uniqueness by combining its traditional colors, shapes, and font style. The spherical shape of the logo has a swirl in the middle. The swirl separates the upper disk of the Pepsi logo from the lower one. The designers tweaked the middle white space to give the logo a smiling face.

This way, the logo looks appealing. The present Pepsi logo uses blue and red as these are contrasting colors. The middle white strip enhances the contrast even more for producing an irresistible spectacle.

The words Pepsi are typecast at the side of the globe, this time in the lower case. The newest Pepsi logo has all three colors, white, blue, and red, in a spherical shape. But the white band in the middle breaks the rounded shape. The logo has the words Pepsi designed in lowercase. The current Pepsi logo has a patriotic palette of the 40s, a minimalistic design approach of the 60s and 70s, and script-like curves from the logos original look.

The present Pepsi logo was created in when the company started revamping its brand as part of its global re-branding strategies. The company wanted to make the new logo look relevant to the consumers who had changed a lot since Despite the changes, the Pepsi logo maintained its uniqueness of shape, colors, and font style, which is the unique quality of famous logos.

But Pepsi did not allow these technologies. By Aaron Perry-Zucker 1 minute Read. Impact Impact How an ingredient found in cat litter could help fight climate change Impact This is the company that guaranteed-income pilot programs use to get people cash Impact How will ESG change in ? Here are 7 predictions. Design Co. Design U. Design On Route 66, a family is restoring the only gas station built for Black travelers Co.